Sense what's shifting
A platform for observations, signals, and reflections. Helping people and organisations sense what's emerging — before it becomes obvious.
The most important changes are felt before they are measured.
People notice things constantly — a shift in energy, a conversation that surprised them, a pattern they can't quite name. The problem isn't that people don't see what's happening. It's that those noticings have nowhere to go.
Swells gives them a home.
How it works
What did you notice? Just that. No categories, no scores, no assessment. Text, photo, voice — whatever captures the moment. The act of recording should be easier than forgetting.
AI surfaces patterns from collective observations — signals that no single person could spot alone. A quiet frustration mentioned by three different people becomes a visible pattern.
What might this mean? What are we missing? What questions aren't we asking? Reflections are prompted by signal activity, guiding teams toward deeper sense-making.
Four ways of seeing
The chronological flow of observations. See everything your team has noticed, flowing through time.
The relationship map. Observations positioned by similarity, revealing clusters you'd never see in a list.
The terrain of emerging meaning. Watch signals rise and fall like a living topography.
The temperature of things. Warm means energy. Cool means reflection. Neither is better.
Built for
A reflective practice journal. Notice patterns in your own attention. The app shows you what you've been seeing — and what you haven't.
A culture dashboard built from lived experience, not survey scores. See what's really happening through the eyes of the people closest to the work.
Evaluation as sense-making. Rather than measuring predefined outcomes, sense for what's actually emerging. Relationships softening. Language changing.
Multiple organisations contributing observations about the same issue. A weak signal in three different places is a strong signal in the system.
Pricing
No credit card required. Full access during your trial.
Individual
£48/year (save 20%)
For your personal reflective practice. Unlimited spaces, up to 200 observations per month, all views and environments.
Start free trialOrganisation
£240/year · Up to 10 users
For teams sensing together. Shared spaces, collective reflections, up to 1,000 observations per month, data export, priority support.
Start free trialLarge Organisation
£480/year · 25 users + £2/user
For complex systems. Cross-space signal detection, API access, SSO, custom branding, up to 5,000 observations per month.
Start free trial